Spot-light on: The Mommy Card

Meet the Mom Behind "The Mommy Card!"

Who is The Mommy Card? Where are you located?
My name is Amy Sanderson, and I am a stay at home mom of three beautiful children. Before having children I lived outside of Boston and was an accountant. The Mommy Card is located in New Hampshire.


How did you come up with your business name?
I was trying to find a domain name that would tell about the product I am selling. I found the domain name www.themommycard.com was still available and jumped on it. I think my domain name helps people have an idea about my product before they get to my store or at a minimum they know who my products are made for.


When and why did you decide to start your own business?
I have always wanted to start a business from home so I can have flexible hours which are perfect for spending time with my three children. Ever since I was a child I have had an interest in photography and now I also have a love for designing in PhotoShop so I have put the two together. I thought Mommy Cards were such a great idea for moms, and I wished I had had them 7 years ago when I had my first baby. I was really excited about introducing the concept to other new moms.


How did you get started?
I found a great place for moms to host an online store at www.merchantmoms.com. The people there were very supportive and helped me every time I had a question. Then I found a web template I loved and had it customized for my site. I designed some Mommy Cards and then started to get the word out about them. I have learned so much about starting an online business.

What motivates you to keep your business going?
I love my business and a love to design cards that will make my customers smile each time they see them. I also keep thinking of new uses for my Mommy Cards like for grandparents, students and pets. This fall I am also going to come up with some family holiday cards.


How do you advertise your business? Which methods proved successful/effective?
I am just starting to advertise my business and so far I am starting with Google Adwords. I also started a blog that is like a store directory - ww.momwebstores.com.


How do you juggle family and work at home?
That is the hard part. Starting a business takes so much time and effort and you don’t get to see the financial rewards for quite a while. I try to work on my site everyday and get a lot done after the kids go to bed. I would much rather be working on my website than doing laundry or dishes!


What advice would you give to moms seeking to become a WAHM?
Get excited about your site and find products that you really love and are passionate about but also realize that it is going to take a while and a lot of work to be successful. Remember – Rome was not built in a day (and they did not have to prove themselves to Google)!

Current promotions/specials at The Mommy Card:
We have a summer special of 20% off that is running now thru July 31, 2008. Just use code Summer20 at checkout.


Anything else you'd like to add about The Mommy Card or about being a WAHM in general?
Mommy Cards make a great gift for the new mom or grandma. Check back in the fall to see our new family cards coming out for the holidays. If you are a WAHM mom just starting out remember that it is going to take time to get your store going and that there is a lot to learn so don’t get discouraged. Do something you love.


Visit The Mommy Card at: www.TheMommyCard.com



(Note: All images courtesy of The Mommy Card. Please respect their work and do not copy and/or alter their images. Thank you! )