Spot-light on: Alex Casey Baby

How a mom who used to sell semiconductors decided to run her own home-based business!

Meet the Mom Behind "Alex Casey Baby!"

Who is Alex Casey Baby? Where are you located?
Alex Casey Baby is an e-boutique that sells high-end, unique baby gifts. We recently branched out to include sibling gifts as well, since there was a particular demand for them. I am located in Chestnut hill, Ma., and often open up my showroom to local customers, but as an online retailer, I’m anywhere you want me to be!


How did you come up with your business name?
My oldest daughter is named Alexandra Casey. Shout-out to Sabrina Dylan who was after the inception of Alex Casey Baby!


When and why did you decide to start your own business?
It was shortly after my first daughter was born about 2 years ago. I went back to my desk-job selling semiconductors when my 3-months of maternity leave were over. From the get-go I had decided that when it didn’t make me happy anymore I wouldn’t do it and that didn’t take long. After an unfortunate re-organization at work, I was determined to get out and into my own home-based business.


How did you get started?
An idea, a few bucks, a great web-designer and an encouraging husband. I ran with it.


What motivates you to keep your business going?
The amazing feedback I get from customers. Shopping for baby stuff makes people smile and it’s my pleasure to help them to just that.


Do you have a particular product that's a best seller, and that you're promoting on your site?
The personalized towels are an ACB exclusive. I felt there was an untapped need for full-sized fabulous towels that would last for many years so I designed the ones you see on the site. They are hand-made by a sew-er and each is unique, soft and makes a perfect gift. Not the most expensive item I sell, but definitely my favorite. I also love the tutus, seems everyone does!


How do you advertise your business? Which methods proved successful/effective?
I participate in tons of bloggy giveaways, online reviews and a little advertising. I think mom-bloggers are the perfect source of word-of-mouth advertising. I also bring my stuff for in-home parties and shopping events.


How do you juggle family and work at home?
With lots of help! I have seriously strange hours. I’ve been known to send an email before the sun rises and after what should be bedtime.


What advice would you give to moms seeking to become a WAHM?
First of all, you can’t expect to run a business (effectively) and take care of children simultaneously. Get help. And if you think you worked hard for someone else, wait till you’re your own boss!


Current promotions/specials at Alex Casey Baby:
Readers of the WAHM Spot are invited to save 10% off their order by using promo code WAHM through August 9th. If you sign up, you will receive periodic emails about sales and promos. And you’ll save another 10%!


Anything else you'd like to add about Alex Casey Baby or about being a WAHM in general?
I never thought I’d be so lucky. I run a successful business and am home to feed my kids their meals, have regular play-dates and give them baths in the evening. I truly feel blessed.


Visit Alex Casey Baby at: www.alexcaseybaby.com



(Note: All images courtesy of Alex Casey Baby. Please respect their work and do not copy and/or alter their images. Thank you! )