Spot-light on: Sassy Pink Boutique

Meet the Mom Behind Sassy Pink Boutique!

Who is Sassy Pink Boutique? Where are you located?
At Sassy Pink Boutique we offer beautiful unique gifts and accessories for all occasions and ages. We sell clever baby shower gifts such as diaper cakes, diaper milkshakes, washcloth lollipops & candies. We also carry adorable tutus, hair clips, bath bombs and custom towel cakes. Sassy Pink Boutique is located in Snohomish , Washington near Seattle .


How did you come up with your business name?
I love the color Pink!


When and why did you decide to start your own business?
I started out making diaper and towel cakes for family and friends. I kept hearing, “you should do this as a business!” After taking a small business class and completing A LOT of research I decided to take the plunge.

How did you get started?
I did a lot of research, mostly on diaper cakes…then my search spread to baby boutiques in general. There are a lot of “interesting” looking items for sell out there. I wanted my products to appeal to stay at home mommies, single women, grandmas and local high end boutiques. After deciding that yes, this is what I wanted to do. I formed a business plan, sought out a lawyer and formed a LLC, purchased software, inventory, etc. Then the picture taking/editing marathon began…then uploading everything onto my web site. All the behind the scenes work took about 5 months. Sassy Pink Boutique officially opened May 1, 2008!


What motivates you to keep your business going?
My love for creating adorable items!


Do you have a particular product that's unique, a best-seller, and/or that you are promoting on your site?
I think I carry a lot of unique items. Our best seller by far is the washcloth candies, hair clips, tutus and cupcake bath bombs. What makes our items different from others is the presentation and attention to detail. All of our items are beautifully packaged and are ready for gift giving when you receive them in the mail.


How do you advertise your business? Which methods proved successful/effective?
I advertise through my local mommies groups, blog directories, celebrity gift baskets, product reviews and give-aways. I think word of mouth is a wonderful tool. I’ve been open for about two months now, so I’m hoping the word is spreading!


How do you juggle family and work at home?
I check my email early in the morning before my son gets up and then I’m back on the computer or filling orders during his nap time. That’s about the only big chunk of time I get. I have logged in a lot of late nights as well.

I’m finding that it can be very difficult to juggle both…I want to give time to my family but also grow and promote my business which means lots of networking and time on the computer. Keeping to strict work hours seems to be the key and not letting your mind wander to work related items while spending time with the family!


What advice would you give to moms seeking to become a WAHM?
Go for it! Keep your expectations realistic and make sure you have a strong support system.


Current promotions/specials at Sassy Pink Boutique:
We have a 15% discount that runs until August 31st. Enter code: pink upon checkout.


Anything else you'd like to add about Sassy Pink Boutique or about being a WAHM in general?
I love running Sassy Pink Boutique! As a former preschool/kindergarten teacher I never expected that I would EVER own my own business. Here I am meeting new mommies from all over the world, creating beautiful items, I get to stay home with my munchkin and I have friends and family who are cheering me all the way! What could be better than that?


Visit Sassy Pink Boutique at: http://www.sassypinkboutique.com



(Note: Logo, product images and interview responses courtesy of Sassy Pink Boutique. Please respect their work and do not copy and/or alter their images and words. Thank you! )